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Editorial: Engaging marketing management

Tadajewski, Mark and Hewer, Anthony (2012) Editorial: Engaging marketing management. Journal of Marketing Management, 28 (7-8). ISSN 0267-257X

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Abstract

This editorial discusses engaging marketing management.

Item type:	Article
ID code:	39770
Keywords:	marketing management, Marketing. Distribution of products, Strategy and Management, Marketing
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	29 May 2012 09:32
Last modified:	07 Sep 2017 00:10
URI:	https://strathprints.strath.ac.uk/id/eprint/39770
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