Picture map of Europe with pins indicating European capital cities

Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Researcher identity : exploring the transformatory power of the research experience

Hamilton, Kathy and Dunnett, Susan and Downey, Hilary (2012) Researcher identity : exploring the transformatory power of the research experience. Journal of Consumer Behaviour, 11 (4). pp. 275-282. ISSN 1472-0817

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

In consumer research we frequently focus on the phenomenon of transformation; be that the transformatory effects of a particular consumption community or the great body of work being carried out under the banner of Transformative Consumer Research. However there is a particular transformation which occurs in the field of interpretivist consumer research that, we would argue, is overlooked – that of researcher transformation. We present as data our reflexive considerations on the ways in which our own research with vulnerable consumers has affected and changed us. We consider short term transformations in the field, reflecting on the various ways that researcher identity is carefully managed and negotiated to fit with the social-cultural setting. We also consider longer term transformations and discuss the enduring impact of the research process – the people we have met, the homes we have visited and the stories we have heard. By reflecting on the shaping of identities ‘in the field’ we aim to deepen our appreciation of the interpretive consumer research process and contribute to theoretical understanding of transformative identity research.