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Building sustained customer advantage

Hamill, J. (2001) Building sustained customer advantage. In: 7th Annual International Conference of the Banking Institute of Higher Education, 1900-01-01.

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Abstract

This paper discusses building sustained customer advantage Building sustained customer advantage. It was presented at the 7th Annual International Conference of the Banking Institute of Higher Education.

Item type:	Conference or Workshop Item (Paper)
ID code:	39155
Keywords:	customer advantage, higher education, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	13 Apr 2012 10:49
Last modified:	22 Apr 2018 00:38
URI:	https://strathprints.strath.ac.uk/id/eprint/39155
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