Building sustained customer advantage

Hamill, J. (2001) Building sustained customer advantage. In: 7th Annual International Conference of the Banking Institute of Higher Education, 1900-01-01.

Abstract

This paper discusses building sustained customer advantage Building sustained customer advantage. It was presented at the 7th Annual International Conference of the Banking Institute of Higher Education.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	39155
  Dates:	Date Event 2001 Published
  Keywords:	customer advantage, higher education, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	13 Apr 2012 10:49
  Last modified:	22 Jul 2021 01:36
  URI:	https://strathprints.strath.ac.uk/id/eprint/39155