Perceptions of product design

Micheli, Pietro and Jaina, Joe and Lemke, Fred and Verganti, Roberto (2007) Perceptions of product design. In: 14th International Product Development Management Conference, 2007-06-10 - 2007-06-11.

Abstract

This presentation looks at perceptions of product design

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	34550
  Dates:	Date Event 11 June 2007 Published
  Keywords:	preceptions, product design, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	22 Nov 2011 15:16
  Last modified:	02 Jul 2021 00:54
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/34550