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Perceptions of product design

Micheli, Pietro and Jaina, Joe and Lemke, Fred and Verganti, Roberto (2007) Perceptions of product design. In: 14th International Product Development Management Conference, 2007-06-10 - 2007-06-11.

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Abstract

This presentation looks at perceptions of product design

Item type:	Conference or Workshop Item (Other)
ID code:	34550
Keywords:	preceptions, product design, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	22 Nov 2011 15:16
Last modified:	04 Jan 2019 01:29
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/34550
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