Perceptions of product design

Micheli, Pietro and Jaina, Joe and Lemke, Fred and Verganti, Roberto (2007) Perceptions of product design. In: 14th International Product Development Management Conference, 2007-06-10 - 2007-06-11.

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Abstract

This presentation looks at perceptions of product design

Creators(s): Micheli, Pietro, Jaina, Joe, Lemke, Fred and Verganti, Roberto;
Item type:Conference or Workshop Item(Other)
ID code:34550
Keywords:preceptions, product design, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:22 Nov 2011 15:16
Last modified:08 Jan 2020 19:32
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URI:https://strathprints.strath.ac.uk/id/eprint/34550
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