Perceptions of product design
Micheli, Pietro and Jaina, Joe and Lemke, Fred and Verganti, Roberto (2007) Perceptions of product design. In: 14th International Product Development Management Conference, 2007-06-10 - 2007-06-11.
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This presentation looks at perceptions of product design
| Author(s): | Micheli, Pietro, Jaina, Joe, Lemke, Fred and Verganti, Roberto | Item type: | Conference or Workshop Item(Other) |
|---|---|
| ID code: | 34550 |
| Keywords: | preceptions, product design, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 22 Nov 2011 15:16 |
| Last modified: | 08 Jan 2020 19:32 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/34550 |
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