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Creating the great customer experience

Lemke, Fred (2010) Creating the great customer experience. In: 2010 Market Trends Seminar, 2010-01-19.

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Abstract

Keynote address at the 2010 Market Trends Seminar.

Item type:	Conference or Workshop Item (Keynote)
ID code:	34545
Keywords:	customer care, relationship marketing , Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Pure Administrator
Date deposited:	14 Nov 2011 13:02
Last modified:	06 May 2018 00:31
URI:	https://strathprints.strath.ac.uk/id/eprint/34545
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