Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors

Wilson, Hugh and Lemke, Fred and Clark, Moira (2010) Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.

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Abstract

Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.

Creators(s): Wilson, Hugh, Lemke, Fred and Clark, Moira;
Item type:Conference or Workshop Item(Other)
ID code:34542
Keywords:relationship marketing , marketing, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Pure Administrator
Date deposited:14 Nov 2011 12:29
Last modified:17 Dec 2020 03:33
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URI:https://strathprints.strath.ac.uk/id/eprint/34542
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