Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors
Wilson, Hugh and Lemke, Fred and Clark, Moira (2010) Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.
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Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.
| Author(s): | Wilson, Hugh, Lemke, Fred and Clark, Moira | Item type: | Conference or Workshop Item(Other) |
|---|---|
| ID code: | 34542 |
| Keywords: | relationship marketing , marketing, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Pure Administrator |
| Date deposited: | 14 Nov 2011 12:29 |
| Last modified: | 08 Jan 2020 19:32 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/34542 |
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