Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors
Wilson, Hugh and Lemke, Fred and Clark, Moira (2010) Exploring the link between ‘customer experience’ and ‘value-in-use’ : empirical evidence from business and consumer sectors. In: 18th International Colloquium in Relationship Marketing, 2010-09-27 - 2010-09-29.
Full text not available in this repository.Request a copyAbstract
Abstract of paper which explores the link between ‘customer experience’ and ‘value-in-use’.
-
-
Item type: Conference or Workshop Item(Other) ID code: 34542 Dates: DateEvent2010PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Strathclyde Business School > Marketing Depositing user: Pure Administrator Date deposited: 14 Nov 2011 12:29 Last modified: 11 Nov 2024 16:31 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/34542
CORE (COnnecting REpositories)