Explaining the relationship experience of the voting consumer : the next marketing weapon

Goodman, Gary and Lemke, Fred (2011) Explaining the relationship experience of the voting consumer : the next marketing weapon. In: The 69th MPSA Annual National Conference – Midwest Political Science Association, 2011-03-31 - 2011-04-03.

Abstract

This presentation looks at the the relationship experience of the voting consumer

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• Item metadata

  Item type:	Conference or Workshop Item(Other)
  ID code:	34531
  Dates:	Date Event 2011 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	08 Nov 2011 16:29
  Last modified:	11 Nov 2024 16:31
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/34531