Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Lemke, Fred and Goffin, Keith (2005) Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business. pp. 38-41.

Full text not available in this repository.Request a copy from the Strathclyde author

Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.