Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur

Lemke, Fred and Goffin, Keith (2005) Neue methoden der marktforschung – den versteckten bedürfnissen auf der spur. Sales Business. pp. 38-41.

Abstract

Thanks to new methods of market research we can investigate the subconscious hidden needs of customers and feed this into product development.

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• Item metadata

  Item type:	Article
  ID code:	34515
  Dates:	Date Event 2005 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Pure Administrator
  Date deposited:	10 Nov 2011 15:09
  Last modified:	11 Nov 2024 09:53
  Related URLs:	Related item
  URI:	https://strathprints.strath.ac.uk/id/eprint/34515