Marketing v production : breaking the barriers

Bititci, Umit and Turnbull, R and Barnett, B and C, Neill (1991) Marketing v production : breaking the barriers. In: Annual BPICS European Conference: Surviving through turbulent times, 2001-10-01.

Abstract

This presentation looks at marketing versus production and the breaking of barriers

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	33036
  Dates:	Date Event 1991 Published
  Subjects:	Technology > Engineering (General). Civil engineering (General) > Engineering design
  Department:	Faculty of Engineering > Design, Manufacture and Engineering Management
  Depositing user:	Pure Administrator
  Date deposited:	19 Sep 2011 13:43
  Last modified:	11 Nov 2024 16:31
  URI:	https://strathprints.strath.ac.uk/id/eprint/33036