The value matrix

Bititci, Umit and Martinez, Veronica (2000) The value matrix. In: IFIP WG5.7 conference, 2000-01-01.

Abstract

Companies recognise that their ability to become world-class competitors is based on the establishment of their strategies. This paper concentrates on the development of a new framework for locating the firm’s value as a competitive weapon in a market segment. In terms of contribution, the Value Matrix enlaces the firm’s vision with the target market’s needs. Moreover, this framework provides more flexibility to conventional businesses as well as new businesses working in dynamic interaction with their existent environment.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	32992
  Dates:	Date Event 2000 Published
  Subjects:	Technology > Engineering (General). Civil engineering (General) > Engineering design
  Department:	Faculty of Engineering > Design, Manufacture and Engineering Management
  Depositing user:	Pure Administrator
  Date deposited:	20 Sep 2011 10:37
  Last modified:	11 Nov 2024 16:30
  URI:	https://strathprints.strath.ac.uk/id/eprint/32992