A balanced approach to strategy management international

Bititci, Umit and Acur Bakir, Nuran (2004) A balanced approach to strategy management international. International Journal of Operations and Production Management, 24 (4). pp. 388-408. ISSN 0144-3577 (https://doi.org/10.1108/01443570410524659)

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Abstract

The aim of the paper is to demonstrate how business process-based approach (PROPHESY) facilitates integration of resource-based and market-based approaches to strategy management. The paper begins by presenting resource-based and market-based strategy management approaches generally. It extends earlier research by examining the linkages between markets and resources as practised by three case study companies representing a cross-section of the manufacturing industry. It continues with a discussion on the reasons behind the choice of the criteria used for cross case analysis. Although the results are exploratory, they provide a comparative analysis of how market-based strategies could relate and integrate with resource-based strategies through business processes.

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