A study into advertising on JANET

McDonald, D.M. and Breslin, C. (2001) A study into advertising on JANET. University of Strathclyde, Glasgow, United Kingdom. (http://www.ukoln.ac.uk/web-focus/events/workshops/...)

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Abstract

Electronic marketing is just one facet of the many revenue-raising opportunities traditionally used by Colleges and Universities. While offering new potential, it may also open up new areas of problems. This study was commissioned by the Joint Information Systems Committee (JISC) to investigate the wider implications surrounding the introduction of electronic marketing (advertising) on JANET. The primary purpose of the study was to focus on the issues surrounding the introduction of electronic marketing on JISC Services.

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• Item metadata

  Item type:	Report
  ID code:	2657
  Dates:	Date Event 2001 Published
  Subjects:	Science > Mathematics > Electronic computers. Computer science
  Department:	Professional Services > Learning Services Professional Services > Centre for Academic Practice and Learning Enhancement (CAPLE)
  Depositing user:	Strathprints Administrator
  Date deposited:	01 Mar 2007
  Last modified:	11 Nov 2024 15:37
  URI:	https://strathprints.strath.ac.uk/id/eprint/2657