Branding in the United Kingdom public library service

Hood, D. and Henderson, K. (2005) Branding in the United Kingdom public library service. New Library World, 106 (1/2). ISSN 0307-4803 (http://dx.doi.org/10.1108/03074800510575320)

Abstract

To provide an overview of branding activity in the UK public library service. A review of branding literature was undertaken. The primary research was conducted over a four-week period and consisted of a questionnaire survey distributed to heads of services in order to gain data regarding branding of the service. The research indicated that heads of service do give consideration to branding in their marketing plans. Branding properly planned and developed may be one way in which the public library service can raise its image and allow employees to take ownership of the service.

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• Item metadata

  Item type:	Article
  ID code:	2644
  Dates:	Date Event 2005 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation
  Depositing user:	Strathprints Administrator
  Date deposited:	01 Mar 2007
  Last modified:	11 Nov 2024 08:29
  URI:	https://strathprints.strath.ac.uk/id/eprint/2644