Branding as a means of promotion of library and information services
McMenemy, D. (2003) Branding as a means of promotion of library and information services. Impact: Journal of the Career Development Group, 6 (3/4). pp. 22-23. ISSN 1468-1625
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Focuses on the branding of Library services as a marketing tool.
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Item type: Article ID code: 2449 Dates: DateEventJuly 2003PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products Department: Faculty of Science > Computer and Information Sciences Depositing user: Strathprints Administrator Date deposited: 16 Jan 2007 Last modified: 08 Apr 2024 15:28 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/2449
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