Heterogeneity in destination choice: Tourism in Africa
Barros, Carlos Pestana and Butler, R. and Correia, Antónia (2008) Heterogeneity in destination choice: Tourism in Africa. Journal of Travel Research, 47 (2). pp. 235-246. ISSN 0047-2875
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This study analyzes the Portuguese tourist choice process in relation to an emerging destination-Africa. The empirical study was conducted among Portuguese tourists by means of a mixed logit model. The model underlines the importance of a multistage process of decision since the probability of a Portuguese tourist taking a vacation in an African country depends on a mix of motivations concerning destination attributes, travel arrangements, information gathered, previous experience, and individual socioeconomic characteristics. Policy implications are derived for improving the understanding and management of the destination choices of heterogeneous tourists.
| Author(s): | Barros, Carlos Pestana, Butler, R. and Correia, Antónia | Item type: | Article |
|---|---|
| ID code: | 19906 |
| Keywords: | discrete choice, Portuguese tourists, Africa, mixed logit mode, tourist behavior, Marketing. Distribution of products, Recreation Leisure, Transportation, Geography, Planning and Development |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products Geography. Anthropology. Recreation > Recreation Leisure |
| Department: | Strathclyde Business School > Hospitality and Tourism Management |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 25 May 2010 12:59 |
| Last modified: | 24 Jan 2020 17:10 |
| URI: | https://strathprints.strath.ac.uk/id/eprint/19906 |
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