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Open Access research with a European policy impact...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

Explore research outputs by the European Policies Research Centre...

Empathetic sensibilities in the practice of CCT-inspired research

Dunnett, S. and Hewer, P.A. and Brownlie, Douglas (2010) Empathetic sensibilities in the practice of CCT-inspired research. In: 2010 European Conference of the Association for Consumer Research, 2010-06-30 - 2010-07-03. (Unpublished)

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Abstract

What unites and distinguishes consumer culture theory and interpretive consumer research is not simply the desire to generate theoretical insights (Arnould & Thompson 2005), but the methodological sensibilities brought to consumption contexts and challenges encountered through participation and immersion. Exploring researcher vulnerability through the lens of emotional exchange, we bring to the fore the terrain of interpretive consumer research in "sensitive" contexts (Renzetti and Lee, 1990). We show that work in such contexts has important consequences for research practice and that it places empathy centre-stage, to reveal reciprocal processes of meaning-making and identity reformulation through exchange.