Nigella.com: celebrity brands and gastrocommunities
Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29. (Unpublished)
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Paper on celebrity brands and gastrocommunities.
Creators(s): |
Brownlie, Douglas and Hewer, P.A. ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 18820 |
Keywords: | gastrocommunities, celebrity brands, marketing, Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Mrs Jan Whiteford |
Date deposited: | 06 May 2010 12:08 |
Last modified: | 18 Dec 2020 02:06 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/18820 |
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