Nigella.com: celebrity brands and gastrocommunities

Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29. (Unpublished)

Abstract

Paper on celebrity brands and gastrocommunities.

ORCID iDs

Hewer, P.A. ORCID: https://orcid.org/0000-0002-7661-8195

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	18820
  Dates:	Date Event 2010 Published
  Keywords:	gastrocommunities, celebrity brands, marketing, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	06 May 2010 12:08
  Last modified:	18 Jan 2023 13:02
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/18820