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Nigella.com: celebrity brands and gastrocommunities

Brownlie, Douglas and Hewer, P.A. (2010) Nigella.com: celebrity brands and gastrocommunities. In: 10th Conference on Gender, Marketing and Consumer Behaviour, 2010-06-26 - 2010-06-29. (Unpublished)

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Abstract

Paper on celebrity brands and gastrocommunities.

Item type:	Conference or Workshop Item (Paper)
ID code:	18820
Keywords:	gastrocommunities, celebrity brands, marketing, Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Mrs Jan Whiteford
Date deposited:	06 May 2010 12:08
Last modified:	21 Sep 2017 15:41
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/18820
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