Picture of neon light reading 'Open'

Discover open research at Strathprints as part of International Open Access Week!

23-29 October 2017 is International Open Access Week. The Strathprints institutional repository is a digital archive of Open Access research outputs, all produced by University of Strathclyde researchers.

Explore recent world leading Open Access research content this Open Access Week from across Strathclyde's many research active faculties: Engineering, Science, Humanities, Arts & Social Sciences and Strathclyde Business School.

Explore all Strathclyde Open Access research outputs...

Exporting, international and global marketing management: beyond the fundamentals

Paliwoda, S.J. (2009) Exporting, international and global marketing management: beyond the fundamentals. In: The Marketing and Management Collection, Henry Stewart Talks Ltd, 1900-01-01.

Full text not available in this repository. Request a copy from the Strathclyde author

Abstract

This online seminar explores the latest developments within international marketing including students and academics of marketing and all those involved in exporting, banking, finance, freight forwarding, insurance, marketing or general management.