The consumer perceived value scale: replication, validation and development of a short scale

Shiu, E.M.K. and Walsh, G. and Hassan, L.M. (2009) The consumer perceived value scale: replication, validation and development of a short scale. In: AMA (American Marketing Association) Conference, 2009-08-07 - 2009-08-10.

Abstract

Paper discussing the consumer perceived value scale.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15921
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	08 Mar 2010 17:50
  Last modified:	11 Nov 2024 16:23
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/15921