The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services
Wilson, A.M. and Lai, Tzu ching and Murphy, H. and Holzgreve, J. (2008) The implications of on-line, word of mouth and social networks on the marketing of hotels and travel related services. In: AMA 17th Annual Frontiers in Service Conference, 2008-10-02 - 2008-10-05.
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Item type: Conference or Workshop Item(Paper) ID code: 15867 Dates: DateEvent3 October 2008PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)Department: Strathclyde Business School > Marketing Depositing user: Mrs Jan Whiteford Date deposited: 05 Mar 2010 19:50 Last modified: 09 Apr 2024 05:18 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/15867
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