Incentives for New Customer Acquisition and Their Impact on Existing Customers

Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) Incentives for New Customer Acquisition and Their Impact on Existing Customers. In: Global Marketing Conference, 2008-03-20 - 2008-03-23.

Abstract

This presentation explores the incentives for new customer acquisition and the impact on existing customers

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15811
  Dates:	Date Event 2008 Published
  Subjects:	Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	25 Feb 2010 11:58
  Last modified:	11 Nov 2024 16:22
  Related URLs:	Organisation
  URI:	https://strathprints.strath.ac.uk/id/eprint/15811