Is there more to sales than inertia? marketing activities, purchase intentions, and sales
Evanschitzky, H. and Woisetschläger, David and Eiting, A. (2009) Is there more to sales than inertia? marketing activities, purchase intentions, and sales. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)
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Item type: Conference or Workshop Item(Paper) ID code: 15750 Dates: DateEventJuly 2009PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)Department: Strathclyde Business School > Marketing Depositing user: Mrs Jan Whiteford Date deposited: 14 Jan 2010 18:35 Last modified: 11 Nov 2024 16:24 URI: https://strathprints.strath.ac.uk/id/eprint/15750
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