Is there more to sales than inertia? marketing activities, purchase intentions, and sales

Evanschitzky, H. and Woisetschläger, David and Eiting, A. (2009) Is there more to sales than inertia? marketing activities, purchase intentions, and sales. In: Academy of Marketing Science – 14th Biennial World Marketing Congress 2009, 2009-07-22 - 2009-07-25, Oslo School of Management - Campus Kristiania. (Unpublished)

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	15750
  Dates:	Date Event July 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	14 Jan 2010 18:35
  Last modified:	11 Nov 2024 16:24
  URI:	https://strathprints.strath.ac.uk/id/eprint/15750