Service-dominant logic, loyalty and performance
Alexander, Matthew (2009) Service-dominant logic, loyalty and performance. In: European Institute for Advanced Studies in Management (EIASM), 2009 Naples Forum on Service, 2009-06-16 - 2009-06-19. (Unpublished)
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This paper discusses Service-dominant logic, loyalty and performance and was presented at the European Institute for Advanced Studies in Management Naples Forum on Service in 2009.
ORCID iDs
Alexander, Matthew ORCID: https://orcid.org/0000-0003-3770-8056;-
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Item type: Conference or Workshop Item(Paper) ID code: 15744 Dates: DateEventJune 2009PublishedSubjects: Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)Department: Strathclyde Business School > Marketing Depositing user: Mrs Jan Whiteford Date deposited: 03 Mar 2010 18:58 Last modified: 11 Nov 2024 16:23 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/15744
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