Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Caemmerer, Barbara; Armstrong, Gary and Kotler, Philip and Harker, Michael John and Brennan, Ross, eds. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. Financial Times Prentice Hall, Harlow, England, pp. 396-398. ISBN 0273713957; 9780273713951 (http://www.pearson.ch/HigherEducation/Marketing/Pr...)

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• Item metadata

  Item type:	Book Section
  ID code:	15668
  Dates:	Date Event April 2009 Published
  Notes:	1st European Edition
  Keywords:	Renault, marketing, automobiles, sales, Europe, Marketing. Distribution of products, Social Sciences (General)
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products Social Sciences > Social Sciences (General)
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Mrs Jan Whiteford
  Date deposited:	22 Feb 2010 18:56
  Last modified:	18 Jan 2023 12:11
  URI:	https://strathprints.strath.ac.uk/id/eprint/15668