Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe

Caemmerer, Barbara; Armstrong, Gary and Kotler, Philip and Harker, Michael John and Brennan, Ross, eds. (2009) Renault: how a sausage, a sushi roll, a crispbread and a baguette may have affected car sales in Europe. In: Marketing: An Introduction. Financial Times Prentice Hall, Harlow, England, pp. 396-398. ISBN 0273713957; 9780273713951

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Creators(s): Caemmerer, Barbara; Armstrong, Gary, Kotler, Philip, Harker, Michael John and Brennan, Ross
Item type:Book Section
ID code:15668
Notes:1st European Edition
Keywords:Renault, marketing, automobiles, sales, Europe, Marketing. Distribution of products, Social Sciences (General)
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Social Sciences > Social Sciences (General)
Department:Strathclyde Business School > Marketing
Depositing user: Mrs Jan Whiteford
Date deposited:22 Feb 2010 18:56
Last modified:01 Jan 2021 02:45
URI:https://strathprints.strath.ac.uk/id/eprint/15668
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