Marketing research: an integrated approach 2nd edition

Wilson, A.M. (2006) Marketing research: an integrated approach 2nd edition. FT Prentice Hall, United Kingdom. ISBN 027369474X

Full text not available in this repository.

Abstract

This concise book places marketing research in the bigger picture of marketing and demonstrates how marketing research and its understanding should be seen as a key element of marketing rather than a backroom activity performed by statisticians. The structure of this book closely follows the core elements of the MRS/CIM Marketing Research and Information Module, so will be ideal for those students studying towards these diplomas. This book is also ideal for those taking a short course in marketing research for the first time.

ORCID iDs

Wilson, A.M. ORCID logoORCID: https://orcid.org/0000-0002-5491-1876;
CORE (COnnecting REpositories)