Strategising critical marketing by reinventing traditions: a pedagogical perspective
Jafari, Aliakbar (2009) Strategising critical marketing by reinventing traditions: a pedagogical perspective. In: 6th International Critical Management Studies Conference, 2009-07-13 - 2009-07-15. (Unpublished)
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This paper examines strategising critical marketing by reinventing traditions.
Creators(s): |
Jafari, Aliakbar ![]() | Item type: | Conference or Workshop Item(Paper) |
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ID code: | 14516 |
Keywords: | marketing, pedagogy, critical , Marketing. Distribution of products |
Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
Department: | Strathclyde Business School > Marketing |
Depositing user: | Strathprints Administrator |
Date deposited: | 01 Apr 2010 13:40 |
Last modified: | 06 Jan 2021 02:36 |
Related URLs: | |
URI: | https://strathprints.strath.ac.uk/id/eprint/14516 |
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