Strategising critical marketing by reinventing traditions: a pedagogical perspective
Jafari, Aliakbar (2009) Strategising critical marketing by reinventing traditions: a pedagogical perspective. In: 6th International Critical Management Studies Conference, 2009-07-13 - 2009-07-15. (Unpublished)
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This paper examines strategising critical marketing by reinventing traditions.
| Author(s): | Jafari, Aliakbar  ORCID: https://orcid.org/0000-0003-4321-2911 | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 14516 |
| Keywords: | marketing, pedagogy, critical , Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 01 Apr 2010 13:40 |
| Last modified: | 08 Jan 2020 19:13 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/14516 |
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