Strategising critical marketing by reinventing traditions: a pedagogical perspective

Jafari, Aliakbar (2009) Strategising critical marketing by reinventing traditions: a pedagogical perspective. In: 6th International Critical Management Studies Conference, 2009-07-13 - 2009-07-15. (Unpublished)

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Abstract

This paper examines strategising critical marketing by reinventing traditions.

Jafari, Aliakbar

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Item metadata

Item type:	Conference or Workshop Item(Paper)
ID code:	14516
Dates:	Date Event 2009 Published
Keywords:	marketing, pedagogy, critical , Marketing. Distribution of products
Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
Department:	Strathclyde Business School > Marketing
Depositing user:	Strathprints Administrator
Date deposited:	01 Apr 2010 13:40
Last modified:	07 Apr 2021 00:08
Related URLs:	Event
URI:	https://strathprints.strath.ac.uk/id/eprint/14516

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