Strategising critical marketing by reinventing traditions: a pedagogical perspective

Jafari, Aliakbar (2009) Strategising critical marketing by reinventing traditions: a pedagogical perspective. In: 6th International Critical Management Studies Conference, 2009-07-13 - 2009-07-15. (Unpublished)

Abstract

This paper examines strategising critical marketing by reinventing traditions.

ORCID iDs

Jafari, Aliakbar ORCID: https://orcid.org/0000-0003-4321-2911

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	14516
  Dates:	Date Event 2009 Published
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	01 Apr 2010 13:40
  Last modified:	11 Nov 2024 16:24
  Related URLs:	Event
  URI:	https://strathprints.strath.ac.uk/id/eprint/14516