E-Communication

Andrews, T.G. and Praireuth, D.; Andrews, T.G. and Siengthai, S., eds. (2009) E-Communication. In: The Changing Face of Management in Thailand. Working in Asia, 4 . Routledge, London, United Kingdom. ISBN 978-0-415-44332-6

Abstract

This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.

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• Item metadata

  Item type:	Book Section
  ID code:	13597
  Dates:	Date Event 18 May 2009 Published
  Keywords:	Asia, Thailand, management, e-commerce, marketing, Asian economy, economics, commerce, Management. Industrial Management, Economic Theory, Industries. Land use. Labor, SDG 15 - Life on Land
  Subjects:	Social Sciences > Industries. Land use. Labor > Management. Industrial Management Social Sciences > Economic Theory Social Sciences > Industries. Land use. Labor
  Department:	Strathclyde Business School > Strategy and Organisation
  Depositing user:	Ms Hilde Ann Quigley
  Date deposited:	11 Jan 2010 15:11
  Last modified:	15 Sep 2021 15:29
  Related URLs:	Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/13597