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The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the European Policies Research Centre (EPRC).

EPRC is a leading institute in Europe for comparative research on public policy, with a particular focus on regional development policies. Spanning 30 European countries, EPRC research programmes have a strong emphasis on applied research and knowledge exchange, including the provision of policy advice to EU institutions and national and sub-national government authorities throughout Europe.

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E-Communication

Andrews, T.G. and Praireuth, D. (2009) E-Communication. In: The Changing Face of Management in Thailand. Working in Asia, 4 . Routledge, London, United Kingdom. ISBN 978-0-415-44332-6

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Abstract

This section discusses E-Communication. It makes up part of The changing face of management in Thailand. The book draws together an impressive assortment of scholars, consultants and practitioners, whose experience and expertise significantly enhance our knowledge and understanding of this complex, multi-faceted Asian economy. The book is divided into 3 main sections: an examination of the political, economic, social and technological changes from 1997-2008 specialist chapters that contextualise these developments from the marketing, HR and finance perspectives concluding sections focusing on public sector organizations, women managers, corporate governance, e-communication and the 'Thailand Brand'.

Item type: Book Section
ID code: 13597
Keywords: Asia, Thailand, management, e-commerce, marketing, Asian economy, economics, commerce, Management. Industrial Management, Economic Theory, Industries. Land use. Labor
Subjects: Social Sciences > Industries. Land use. Labor > Management. Industrial Management
Social Sciences > Economic Theory
Social Sciences > Industries. Land use. Labor
Department: Strathclyde Business School > Strategy and Organisation
Depositing user: Ms Hilde Ann Quigley
Date deposited: 11 Jan 2010 15:11
Last modified: 04 Jul 2017 00:11
Related URLs:
URI: https://strathprints.strath.ac.uk/id/eprint/13597
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