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Open Access research with a real impact on health...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by Strathclyde researchers, including by researchers from the Physical Activity for Health Group based within the School of Psychological Sciences & Health. Research here seeks to better understand how and why physical activity improves health, gain a better understanding of the amount, intensity, and type of physical activity needed for health benefits, and evaluate the effect of interventions to promote physical activity.

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Number of items: 8.

Centeno, Edgar and Hart, Susan and Dinnie, Keith (2013) The five phases of SME brand building. Journal of Brand Management, 20 (6). pp. 445-457. ISSN 1350-231X

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Vrontis, Demetris and Paliwoda, Stanley J. (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159.

Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.

He, Hong-Wei and Balmer, John (2006) Alliance brands : building corporate brands through strategic alliances? Journal of Brand Management, 13 (4/5). pp. 242-256. ISSN 1350-231X

Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373.

Gounaris, Spiros and Stathakopoulos, Vlasis (2004) Antecedents and consequences of brand loyalty : an empirical study. Journal of Brand Management, 11 (4). pp. 283-306. ISSN 1350-231X

Chen, J. and Paliwoda, S.J. (2004) The influence of the company name in consumer variety seeking. Journal of Brand Management, 11 (3). pp. 219-231.

This list was generated on Mon Jul 24 10:52:40 2017 BST.