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World leading smartphone and mobile technology research at Strathclyde...

The Strathprints institutional repository is a digital archive of University of Strathclyde's Open Access research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including by Strathclyde researchers from the Department of Computer & Information Sciences involved in researching exciting new applications for mobile and smartphone technology. But the transformative application of mobile technologies is also the focus of research within disciplines as diverse as Electronic & Electrical Engineering, Marketing, Human Resource Management and Biomedical Enginering, among others.

Explore Strathclyde's Open Access research on smartphone technology now...

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Number of items: 8.

Centeno, Edgar and Hart, Susan and Dinnie, Keith (2013) The five phases of SME brand building. Journal of Brand Management, 20 (6). pp. 445-457. ISSN 1350-231X

Hynes, N. (2008) Why colour matters: the importance of colour in corporate visual identity. Journal of Brand Management.

Vrontis, Demetris and Paliwoda, Stanley J. (2008) Branding and the Cyprus wine industry. Journal of Brand Management, 16 (3). pp. 145-159.

Punjaisri, K. and Wilson, A.M. (2007) The role of internal branding in the delivery of employee brand promise. Journal of Brand Management, 15 (1). pp. 57-70.

He, Hong-Wei and Balmer, John (2006) Alliance brands : building corporate brands through strategic alliances? Journal of Brand Management, 13 (4/5). pp. 242-256. ISSN 1350-231X

Ibeh, Kevin I.N. and Luo, Yin and Dinnie, Keith J. (2005) E-branding strategies of internet companies: Some preliminary insights from the UK. Journal of Brand Management, 12 (5). pp. 355-373.

Gounaris, Spiros and Stathakopoulos, Vlasis (2004) Antecedents and consequences of brand loyalty : an empirical study. Journal of Brand Management, 11 (4). pp. 283-306. ISSN 1350-231X

Chen, J. and Paliwoda, S.J. (2004) The influence of the company name in consumer variety seeking. Journal of Brand Management, 11 (3). pp. 219-231.

This list was generated on Wed Mar 29 02:35:59 2017 BST.