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Article

Yi, Youjae and Gong, Taeshik (2013) Customer value co-creation behavior : scale development and validation. Journal of Business Research, 66 (9). pp. 1279-1284. ISSN 0148-2963

Gong, Taeshik and Yi, Youjae and Choi, Jin Nam (2013) Helping employees deal with dysfunctional customers : the underlying employee perceived justice mechanism. Journal of Service Research. ISSN 1094-6705 (In Press)

Yi, Youjae and Gong, Taeshik and Lee, Hyojin (2013) The impact of other customers on customer citizenship behavior. Psychology and Marketing, 30 (4). pp. 341-356. ISSN 0742-6046

Yi, Youjae and Nataraajan, Rajan and Gong, Taeshik (2011) Customer participation and citizenship behavioral influences on employee performance, satisfaction, commitment, and turnover intention. Journal of Business Research, 64 (1). pp. 87-95. ISSN 0148-2963

Yi, Youjae and Gong, Taeshik (2009) The effects of customer social exchange relationships with organizations, service providers, and customers : the moderating effects of customer experience. Service Industries Journal, 29 (11). pp. 1513-1528.

Yi, Youjae and Gong, Taeshik (2008) If employees “go the extra mile,” do customers reciprocate with similar behavior? Psychology and Marketing, 25 (10). pp. 961-986. ISSN 0742-6046

Yi, Youjae and Gong, Taeshik (2008) The effects of customer justice perception and affect on customer citizenship behavior and customer dysfunctional behavior. Industrial Marketing Management, 37 (7). pp. 767-783.

Yi, Youjae and Gong, Taeshik (2008) The electronic service quality model : the moderating effect of customer self-efficacy. Psychology and Marketing, 25 (7). pp. 587-601. ISSN 0742-6046

Yi, Youjae and Gong, Taeshik (2006) The antecedents and consequences of service customer citizenship and badness behavior. Seoul Journal of Business, 12 (2). pp. 145-176.

Conference or Workshop Item

Gong, Taeshik and Yi, Youjae and Choi, Jin Nam (2012) The outcomes of internal service recovery effort. In: AMA SERVSIG International Research Conference 2012, 2012-06-07, Helsinki.

Yi, Youjae and Gong, Taeshik (2010) The development and validation of a customer value co-creation behavior scale. In: Global Marketing Conference, 2010-09-09 - 2010-09-12, Tokyo.

Yi, Youjae and Gong, Taeshik and Lee, Hyojin (2010) Scratch my back and I will scratch yours: the impact of other customers on customer citizenship behaviour. In: 19th Annual Frontiers in Service Conference, 2010-06-10, Karlstad.