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Open Access research that challenges the mind...

The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Strathprints provides access to thousands of Open Access research papers by University of Strathclyde researchers, including those from the School of Psychological Sciences & Health - but also papers by researchers based within the Faculties of Science, Engineering, Humanities & Social Sciences, and from the Strathclyde Business School.

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Number of items: 4.

Article

Caemmerer, B. and Banerjee, M. (2009) Understanding service relationship management in the private and the public sector. Journal of Relationship Marketing, 8 (1). pp. 68-79. ISSN 1533-2667

Banerjee, M. and Hogg, G.M. and Hart, S. (2004) Does the level of experiencehave an effect on CRM programs? Exploratory research findings. Industrial Marketing Management, 33 (6). pp. 549-560.

Hart, Susan and Hogg, Gillian M. and Banerjee, M. (2002) An examination of primary stakeholders' opinions in CRM: Convergence and divergence? Journal of Customer Behaviour, 1 (2). pp. 241-268. ISSN 1475-3928

Conference or Workshop Item

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

This list was generated on Sat Oct 1 16:35:45 2016 BST.