Picture of Open Access badges

Discover Open Access research at Strathprints

It's International Open Access Week, 24-30 October 2016. This year's theme is "Open in Action" and is all about taking meaningful steps towards opening up research and scholarship. The Strathprints institutional repository is a digital archive of University of Strathclyde research outputs. Explore recent world leading Open Access research content by University of Strathclyde researchers and see how Strathclyde researchers are committing to putting "Open in Action".


Image: h_pampel, CC-BY

Browse by Author or Creator

Up a level
Export as [feed] Atom [feed] RSS 1.0 [feed] RSS 2.0
Group by: Item type | No Grouping
Number of items: 4.


Caemmerer, B. and Banerjee, M. (2009) Understanding service relationship management in the private and the public sector. Journal of Relationship Marketing, 8 (1). pp. 68-79. ISSN 1533-2667

Banerjee, M. and Hogg, G.M. and Hart, S. (2004) Does the level of experiencehave an effect on CRM programs? Exploratory research findings. Industrial Marketing Management, 33 (6). pp. 549-560.

Hart, Susan and Hogg, Gillian M. and Banerjee, M. (2002) An examination of primary stakeholders' opinions in CRM: Convergence and divergence? Journal of Customer Behaviour, 1 (2). pp. 241-268. ISSN 1475-3928

Conference or Workshop Item

Caemmerer, B. and Banerjee, M. (2008) Intersectoral isomorphism - the assimilating service orientation of public and private sector organisations. In: 37th EMAC Conference Marketing Landscapes: A Pause for Thought, 2008-05-27 - 2008-05-30.

This list was generated on Tue Oct 25 18:25:20 2016 BST.