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Nation branding: meeting the challenge of encapsulation

Dinnie, K.J. and Hogg, G.M. (2005) Nation branding: meeting the challenge of encapsulation. European Journal of Marketing.

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Abstract

To be ascertained.

Item type: Article
ID code: 9521
Notes: AHR - require more metadata.
Keywords: branding, Marketing. Distribution of products, Marketing
Subjects: Social Sciences > Commerce > Marketing. Distribution of products
Department: Strathclyde Business School > Marketing
Related URLs:
    Depositing user: Strathprints Administrator
    Date Deposited: 24 Mar 2010 14:29
    Last modified: 04 Sep 2014 19:42
    URI: http://strathprints.strath.ac.uk/id/eprint/9521

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