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Conference or Workshop Item
Bali, Azad Singh and McKiernan, Peter and Vas, Christopher and Waring, Peter (2015) Rule #1 : value co-creation starts with a firm level innovation culture. In: R&D Management Conference Pisa 2015, 2015-06-23 - 2015-06-26, Istituto di Management, Scuola Superiore Sant'Anna.