Strathprints makes available scholarly Open Access content seeking to respond to the medical, scientific, economic and social emergencies arising from the COVID-19 pandemic. Researchers from across the Faculties of Science, Engineering, Business and the Humanities, Arts & Social Sciences (HaSS) are all contributing to improved human understanding of -- or solutions to -- the issues surrounding management of the pandemic and the post-pandemic recovery.
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Grant, I. and Woisetschläger, David and Evanschitzky, H. and Jockisch, M. (2008) New customer promotions and their impact on existing customers. In: Academy of Marketing Sciences Annual Conference 2008, 2008-05-28 - 2008-05-31. (Unpublished)
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