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Aldous, Kholoud and Salminen, Joni and Farooq, Ali and Jung, Soon-Gyo and Jansen, Bernard; (2024) Using ChatGPT in content marketing : enhancing users’ social media engagement in cross-platform content creation through generative AI. In: HT '24: Proceedings of the 35th ACM Conference on Hypertext and Social Media. Association for Computing Machinery (ACM), pp. 376-383. ISBN 979-8-4007-0595-3