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Alexander, Nicholas and Doherty, Anne Marie; Lam, Son K. and Giesler, Markus and Luo, Xueming, eds. (2019) Marketing innovation in time and across time : international flagship stores, brand identity, and the boundary of the firm. In: 2019 American Marketing Association Winter Conference. American Marketing Association, Chicago, Illinois. ISBN 978-0-87757-003-5