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Ahlert, D. and Becker, B. and Evanschitzky, H. and Hesse, J. and Salfeld, A. (2005) Exzellenz in Makrenmanagement und Vertrieb (Excellence in Brand Management and Sales). Springer. ISBN 3-8350-0027-6
Ahlert, D. and Becker, B. and Evanschitzky, H. and Hesse, J. and Salfeld, A. (2005) Exzellenz in Makrenmanagement und Vertrieb (Excellence in Brand Management and Sales). Springer. ISBN 3-8350-0027-6