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Eiting, Alexander and Blut, Marcus and Evanschitzky, Heiner and Woisetschläger, David M.; Brown, James R. and Dant, Rajiv P., eds. (2009) Modeling complex interactions of switching barriers - a latent profile approach. In: AMA Summer Educators' Conference 2008 Enhancing Knowledge Development in Marketing. AMA Summer Educators Conference, 19 . American Marketing Association, Chigaco, USA, pp. 121-122. ISBN 0877573336