Complaint handling in the B2B sector
Evanschitzky, H. and Brock, C. and Kenning, P. and Blut, M. (2008) Complaint handling in the B2B sector. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.
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This paper describes complaint handling in the B2B sector.
| Author(s): | Evanschitzky, H., Brock, C., Kenning, P. and Blut, M. | Item type: | Conference or Workshop Item(Paper) |
|---|---|
| ID code: | 9350 |
| Notes: | AHR. Article published in German in DBW journal. |
| Keywords: | complaint, handling, B2B, sector, ama, austin, 2008, conference, Marketing. Distribution of products |
| Subjects: | Social Sciences > Commerce > Marketing. Distribution of products |
| Department: | Strathclyde Business School > Marketing |
| Depositing user: | Strathprints Administrator |
| Date deposited: | 02 Feb 2010 09:51 |
| Last modified: | 08 Jan 2020 19:04 |
| Related URLs: | |
| URI: | https://strathprints.strath.ac.uk/id/eprint/9350 |
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