Complaint handling in the B2B sector

Evanschitzky, H. and Brock, C. and Kenning, P. and Blut, M. (2008) Complaint handling in the B2B sector. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

Abstract

This paper describes complaint handling in the B2B sector.

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• Item metadata

  Item type:	Conference or Workshop Item(Paper)
  ID code:	9350
  Dates:	Date Event 2008 Published
  Notes:	AHR. Article published in German in DBW journal.
  Keywords:	complaint, handling, B2B, sector, ama, austin, 2008, conference, Marketing. Distribution of products
  Subjects:	Social Sciences > Commerce > Marketing. Distribution of products
  Department:	Strathclyde Business School > Marketing
  Depositing user:	Strathprints Administrator
  Date deposited:	02 Feb 2010 09:51
  Last modified:	18 Jan 2023 12:58
  Related URLs:	Department Journal or Publication
  URI:	https://strathprints.strath.ac.uk/id/eprint/9350