Complaint handling in the B2B sector

Evanschitzky, H. and Brock, C. and Kenning, P. and Blut, M. (2008) Complaint handling in the B2B sector. In: 2008 AMA Winter Educators' Conference, 2008-02-15 - 2008-02-18.

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Abstract

This paper describes complaint handling in the B2B sector.

Creators(s): Evanschitzky, H., Brock, C., Kenning, P. and Blut, M.;
Item type:Conference or Workshop Item(Paper)
ID code:9350
Notes:AHR. Article published in German in DBW journal.
Keywords:complaint, handling, B2B, sector, ama, austin, 2008, conference, Marketing. Distribution of products
Subjects:Social Sciences > Commerce > Marketing. Distribution of products
Department:Strathclyde Business School > Marketing
Depositing user: Strathprints Administrator
Date deposited:02 Feb 2010 09:51
Last modified:08 Jan 2020 19:04
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URI:https://strathprints.strath.ac.uk/id/eprint/9350
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