Flow experience and behavioural intention in recreational flights : the mediating role of satisfaction, recollection and storytelling
Ghaderi, Zahed and Rajabi, Mojtaba and Butler, Richard and Beal, Luc (2025) Flow experience and behavioural intention in recreational flights : the mediating role of satisfaction, recollection and storytelling. Anatolia, 36 (1). pp. 44-60. ISSN 1303-2917 (https://doi.org/10.1080/13032917.2024.2352098)
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Abstract
Flow experience in recreational flights not only can have positive psychological effects and individual satisfaction, but recollection and storytelling of this experience can be considered a marketing tool for tourism destinations. This study aims to examine the influence of experience gained from recreational flights on behavioural intentions of flight site users and the mediating role of satisfaction، recollection and storytelling. Employing a quantitative approach and gathering data from 279 respondents at two prominent recreational flight sites in Iran, the analysis conducted through Partial Least Squares (PLS) discovered a significant impact of flow experience on satisfaction, recollection, storytelling, and behavioural intention. Moreover, it was found that satisfaction, recollection, and storytelling mediate the connection between flow experience and behavioural intention.
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Item type: Article ID code: 92167 Dates: DateEvent2 January 2025Published11 May 2024Published Online2 May 2024Accepted10 June 2023SubmittedSubjects: ?? HP100 ?? Department: Strathclyde Business School > Hospitality and Tourism Management Depositing user: Pure Administrator Date deposited: 24 Feb 2025 16:37 Last modified: 11 Mar 2025 08:26 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/92167