Reward-based crowdfunding research and practice

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Zhao, Liang and Ryu, Sunghan; Shneor, Rotem and Zhao, Liang and Flåten, Bjørn-Tore, eds. (2020) Reward-based crowdfunding research and practice. In: Advances in Crowdfunding. Springer International Publishing AG, pp. 119-143. ISBN 9783030463090 (https://doi.org/10.1007/978-3-030-46309-0_6)

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Abstract

This chapter offers a review of reward-based crowdfunding. Based on a concrete framework, this chapter extensively explains the definition, mechanisms, and unique aspects of reward-based crowdfunding. To better understand the status of reward-based crowdfunding from a global perspective, the development and regional characteristics of it in different crowdfunding markets are presented and discussed in this chapter. In addition, through a comprehensive literature review of key reward-based crowdfunding research, two main research streams of reward-based crowdfunding (success drivers and contributor behaviour) are summarized. Lastly, this chapter also sheds light on the implications of reward-based crowdfunding for practice and research, as well as mentions its potential contributions and limitations.

ORCID iDs

Zhao, Liang ORCID logoORCID: https://orcid.org/0000-0001-8481-9926 and Ryu, Sunghan; Shneor, Rotem, Zhao, Liang and Flåten, Bjørn-Tore
CORE (COnnecting REpositories)