The contribution of the micro-cluster approach
Hall, C.M. and Lynch, P.A. and Michael, E.J. and Mitchell, R.; Michael, E.J., ed. (2006) The contribution of the micro-cluster approach. In: Micro-clusters and networks: the growth of tourism. Advances in Tourism Research . Elsevier Science, Oxford, United Kingdom. ISBN 0-08-045096-2
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This chapter discusses the contribution of the micro-cluster approach. It is published in the title Micro-clusters and networks, which introduces a new approach to the analysis and management of growth in small tourism markets for regional and rural locations. It recognizes from the outset that the vast bulk of the tourism industry's product is delivered by small business enterprises and that many of these are located outside of metropolitan areas. Its central premise is that a myriad of small-scale clusters can provide an effective means to establish a local competitive advantage in tourism activities based on the resources of existing communities.
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Item type: Book Section ID code: 8907 Dates: DateEvent19 September 2006PublishedSubjects: Geography. Anthropology. Recreation > Recreation Leisure Department: Strathclyde Business School > Strategy and Organisation Depositing user: Strathprints Administrator Date deposited: 24 Mar 2010 09:47 Last modified: 01 Nov 2024 01:26 Related URLs: URI: https://strathprints.strath.ac.uk/id/eprint/8907