Disciplined innovation : a case study of Amazon Working Backwards approach to internal corporate venturing
Ates, Aylin and Suppayah, Kumuda (2024) Disciplined innovation : a case study of Amazon Working Backwards approach to internal corporate venturing. Research-Technology Management. ISSN 1930-0166 (In Press) (https://doi.org/10.1080/08956308.2024.2326805)
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Abstract
Internal corporate venturing (ICV) is a strategy used by established organizations; however, our knowledge is limited regarding its underlying activities and processes. As a methodical innovation strategy, Amazon’s Working Backwards (AWB) has generated internal corporate ventures like Amazon Web Services Inc. Despite its proven success, AWB’s broader application remains understudied. This study explores the application of the AWB approach beyond Amazon to bridge the knowledge gap regarding how other organizations use it to accelerate innovation activity that may lead to new internal corporate ventures. Our research of a Fortune 500 energy group demonstrates AWB’s adaptability beyond Amazon’s conventional setting, emphasizing its essential role in accelerating ICV by prioritizing customers, processes, and people. We present a framework that practitioners can use to effectively implement the AWB approach in diverse organizational contexts.
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Item type: Article ID code: 88360 Dates: DateEvent1 March 2024Published1 March 2024AcceptedNotes: Copyright © 2024 Taylor & Francis. This is an Accepted Manuscript of an article published by Taylor & Francis in Research-Technology Management, available at: http://www.tandfonline.com/10.1080/08956308.2024.2326805. Subjects: Social Sciences > Economic Theory > Income. Factor shares > Entrepreneurship. Risk and uncertainty
Social Sciences > Commerce > BusinessDepartment: Strathclyde Business School > Hunter Centre For Entrepreneurship Depositing user: Pure Administrator Date deposited: 06 Mar 2024 15:29 Last modified: 09 Apr 2024 04:34 URI: https://strathprints.strath.ac.uk/id/eprint/88360