Unconventional competition : drawing lessons from the military

Ojiako, Udechukwu and Johnson, Johnnie and Chipulu, Maxwell and Marshall, Alasdair (2010) Unconventional competition : drawing lessons from the military. Prometheus: Critical Studies in Innovation, 28 (4). pp. 327-342. ISSN 0810-9028 (https://doi.org/10.1080/08109028.2010.541756)

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Abstract

We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is: what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek to draw lessons from decision‐making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the military deals with unconventional competition.

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  Item type:	Article
  ID code:	87947
  Dates:	Date Event 1 December 2010 Published
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  Subjects:	Social Sciences > Commerce > Business
  Department:	Faculty of Engineering > Design, Manufacture and Engineering Management
  Depositing user:	Pure Administrator
  Date deposited:	29 Jan 2024 09:56
  Last modified:	20 Apr 2024 00:57
  URI:	https://strathprints.strath.ac.uk/id/eprint/87947