Unconventional competition : drawing lessons from the military

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Ojiako, Udechukwu and Johnson, Johnnie and Chipulu, Maxwell and Marshall, Alasdair (2010) Unconventional competition : drawing lessons from the military. Prometheus: Critical Studies in Innovation, 28 (4). pp. 327-342. ISSN 0810-9028 (https://doi.org/10.1080/08109028.2010.541756)

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Abstract

We explore aspects of unconventional competition between firms. In particular, we address two critical questions. The first is: what happens when firms decide to compete outside the rules and frameworks of conventional competition? In other words, how should firms react to competitors who employ unconventional means of competition that differ from recognised Western ethical and legal norms? Secondly, we examine whether current warfare models provide guidance to firms facing such unconventional competition. To address these two questions, we seek to draw lessons from decision‐making approaches adopted by the military. We come to the conclusion that businesses can learn a great deal from how the military deals with unconventional competition.

ORCID iDs

Ojiako, Udechukwu ORCID logoORCID: https://orcid.org/0000-0003-0506-2115, Johnson, Johnnie, Chipulu, Maxwell and Marshall, Alasdair;
  • Item type:Article
    ID code:87947
    Dates:
    Date
    Event
    1 December 2010
    Published
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    Subjects:Social Sciences > Commerce > Business
    Department:Faculty of Engineering > Design, Manufacture and Engineering Management
    Depositing user: Pure Administrator
    Date deposited:29 Jan 2024 09:56
    Last modified:11 Nov 2024 14:12
    URI:https://strathprints.strath.ac.uk/id/eprint/87947
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