Flourish(ing) by design

Rodgers, Paul; (2023) Flourish(ing) by design. In: Flourish by Design. Routledge Taylor & Francis Group, Abingdon, Oxon.. (In Press)

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The word flourish, like the word design, is both a noun and a verb. As a verb, flourish means to grow or develop in a healthy or vigorous way (especially as the result of a particularly congenial environment); develop rapidly and successfully; be working at the height of one's career during a specified period. Flourish as a noun means a bold or extravagant gesture or action, made especially to attract attention; an elaborate rhetorical or literary expression; an impressive and successful act or period. So, to flourish involves growth, development, and success. The very same outcomes that many design projects set out to achieve. As such, one might argue that a key aim of design and designing (be that a new product, service, system, space, or strategy) is to flourish – in an economic, social, cultural, and/or environmental sense. Flourishing in this world, however, is not achieved by dealing with these things in isolation. A nation's economic development, for example, cannot and should not come at the expense of its people's health and wellbeing.


Rodgers, Paul ORCID logoORCID: https://orcid.org/0000-0002-3149-191X;