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Conclusions, problems, challenges and solutions

Butler, R. and Jones, P. (2001) Conclusions, problems, challenges and solutions. In: Tourism and Hospitality in the 21st Century. Butterworth - Heinemann, pp. 296-310. ISBN 0750646764

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Richard Butler and Peter Jones give their analysis of the problems, challenges and solutions facing tourism and hospitality, and their interpretation of common ground. Tourism is almost unique among the world's economic activities in that it has demonstrated continuous growth since records have been kept [1]. While specific events such as The Gulf War or the Twin Towers attack may cause international tourism (people travelling to countries other than their country of residence) to stabilise or even decline slightly at the global scale, domestic tourism (people holidaying within their own country) has grown sufficiently to more than compensate for short-term downturns in international tourism. Thus one might argue that it should be relatively easy to predict the future of tourism, and indeed, if all that is required is an approximate number of travellers, such a task is manageable. A slight increase over the level of the previous year would have provided a fairly accurate prediction at the global level in most years over the past half century. Such a figure, however, could mask significant changes within tourism at a national or regional level, and in the forms of tourism and types of tourist.