Beyond the bubble : will NFTs and digital proof of ownership empower creative industry entrepreneurs?
Chalmers, Dominic and Fisch, Christian and Matthews, Russell and Quinn, William and Rcker, Jan (2022) Beyond the bubble : will NFTs and digital proof of ownership empower creative industry entrepreneurs? Journal of Business Venturing Insights, 17. e00309. ISSN 2352-6734 (https://doi.org/10.1016/j.jbvi.2022.e00309)
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Abstract
Non-fungible Tokens (NFTs) are blockchain-enabled cryptographic assets that represent proof-of-ownership for digital objects. The use of NFTs has been pioneered by creative industry entrepreneurs who have sought to generate new revenue streams and modes of stakeholder engagement. Despite rapid growth in popularity, concerns have been raised around the legal ownership of NFT assets and the prevalence of speculation and fraud associated with NFT trading. In this rapid response article, we explore the value of NFTs for creative industry entrepreneurs. First, we examine the novel digital affordances of the technology; second, we analyse NFTs through the prism of the recent Initial Coin Offering (ICO) boom and bust; and finally, we take a longer-term historical perspective to consider how past speculative waves inform the present NFT economy. While we identify some potentially valuable artistic and financial opportunities for creative industry entrepreneurs, we conclude that NFTs should be approached with caution.
ORCID iDs
Chalmers, Dominic ORCID: https://orcid.org/0000-0001-5626-3692, Fisch, Christian, Matthews, Russell ORCID: https://orcid.org/0000-0002-5172-0409, Quinn, William and Rcker, Jan;-
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Item type: Article ID code: 79850 Dates: DateEvent30 June 2022Published26 February 2022Published Online18 February 2022AcceptedSubjects: Social Sciences > Social Sciences (General) Department: Strathclyde Business School > Hunter Centre for Entrepreneurship, Strategy and Innovation
Strategic Research Themes > Innovation EntrepreneurshipDepositing user: Pure Administrator Date deposited: 09 Mar 2022 16:03 Last modified: 13 Sep 2024 00:39 URI: https://strathprints.strath.ac.uk/id/eprint/79850